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Marketing to Hispanics/Latinos
By Bill Willard


Revit Families
My friend works as a lecturer and trainer on computer aided design and, as such, she trains many architects, designers and engineers on how to improve their designs. One of the more recent technologies to emerge is that of Revit Families. These Revit Families make it much easier to design and, as such, she has a great deal of people wanting training on them. In fact, she is so busy with people asking for help with Revit Families that she has had to employ more staff to deal with the training. This is a really happy situation for her to be in, particularly in the present economic climate and she is really thankful for all the extra work. Last week, she had a training seminar and the room was so packed there were not enough computers for everyone to work on. She realises that she needs to make somee changes in order to make sure that situations like this do not happen again. She will be the first to admit that if you do not project the right image in a business then you may ultimately lose a lot since first impressions really do count. With this in mind she is making a few investments to improve the appearance of her training. She does not need to worry about the content as that is already tip top.

Print West London
There are lots of local newspapers in West London and my friend who works for the local council is trying to organise a ?walking bus` to her local school. She is very keen on protecting the environment and believes that if more people walked their children to their local schools, that less damage would be done to the ozone layer. As she had canvassed some mothers outside the school gates and received a positive response to her walking bus project, she decided to publicise it further and try to get the event intoo Print West London. She phoned the local newspapers up and had interviews with them to explain what the project was about. She also decided to get some flyers printed and looked around for suitable companies who Print West London. She really got the local school behind the campaign as well and they kindly offered to donate some money to help with the cost of the Print West London. Finally, the day for the walking bus came and, thanks to all of her efforts, the turnout was huge. The local newspapers were there and reported it and now she is going to organise one a week.

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